State of Infographics and SEO?
Infographics are an excellent part of a well-diversified content marketing arsenal, and although it should not be the sole reason for their creation, offer a great many SEO benefits to your website. In a 2012 interview with Eric Enge, Matt Cutts, Google’s head of webspam, went on foray about infographics:
“There are ways that infographics can be created and that represent an OK form of promotion […] I would not be surprised if at some point in the future we did not start to discount these infographic-type links to a degree. The link is often embedded in the infographic in a way that people don’t realize, vs. a true endorsement of your site.”
Needless to say, the interview made people second guess the SEO value of infographics. Matt Cutts’ statement however, isn’t all that bad and shouldn’t be perceived as an omen that spells the imminent demise of clever data visualization. It can also be interpreted as an affirmation that a correctly managed (non-spammy) infographic campaign will continue to be effective in the future, even if only with a slightly discounted link value. Continue reading
This Google+ Interactive Posts Plugin offers the opportunity to easily create interactive posts from within the WordPress “Posts” admin page, better enabling engagement for the content you push through the Google+ social platform.
It’s simple. Google+ added Interactive Posts to its social-media arsenal months ago, allowing for all of those interesting and enlightening posts shared through Google+ to now have a formal call to action embedded within each post. Continue reading
GroupMe is a simple-to-use yet powerful group messaging and conference calling service, complete with smartphone apps available for iPhone, Android, BlackBerry, and most recently, Windows Phone 7. The service excels both in its simplicity and its compatibility. In fact, it is not even necessary for the user to have a smartphone; good old standard SMS text messaging will suffice. Gizmodo identified GroupMe as a “life changer” and it truly is. The uses for GroupMe are inexhaustible and have ranged from facilitating family communication to managing college study groups to stopping crime. Despite the growing number of stories about how people have been using GroupMe, very few of them have made mention of GroupMe’s advanced features, and consequently they seem to go unnoticed. These features however, are one of the many reasons why I am proud to call myself a GroupMe “Groupie”.