I had the opportunity to present at MozCon this year.
My presentation, on the topic of “redefining technical SEO” was littered with various Python scripts. In an attempt to keep them all in one place, I’ve embedded them into the following post.
I will update this later with greater explanations about what each one does, and how you might use them.
In this day in age, you can’t find a modern SEO guide that doesn’t recommend using the schema as part of your overall search strategy, and for a good reason. Schema markup, which has been supported by all the major search engines (Google, Bing, Yahoo, DuckDuckGo, etc.) for the better half of seven years now, has abysmal adoption rates. Seen across all ends of the spectrum, from intimidating to superfluous, most of the time talking with the SEO community its use is simply avoided due to the time it takes to implement. Like writing meta titles/descriptions, schema markup data is a very contextual, backend aspect of SEO which isn’t an inheritance ranking factor. So, the returns of adopting schema are outweighed by the time it takes to implement across hundreds to thousands of URLs. But, what if there was a way to automate the process?
Do you know the pain of tagging keywords? Maybe you delegate that task to the intern and try to forget it.
Either way, keyword tagging can be a long and tiresome process.
Before we get into how to hack the process, let’s address the question: “Why do we even need to tag our keywords?”
On a scale of digital marketing practices, conversion rate optimization (CRO) is the endpoint of web efficiency. CRO is the process of improving user experience in order to increase conversions. A practitioner of CRO analyses user behaviour to see where drop-offs occur, and creates hypotheses on how to remove roadblocks and change a website for the better, which are then tested. These could be changes from on-site design, to backend functionality, with the objective placed on getting users from A to B as easily and quickly as possible. In this guide, we’ll look at the process from beginning to end. Continue reading
Many marketers and SEOs cringe at the thought of link building due to how monotonous and labor intensive it can be. Not me though. Since it can be much harder and not everyone has the patience for it, it’s an excellent opportunity that some of us can capitalize on. I understand that some people still think link building is sketchy or unnatural and the only way you should get links is by earning them, but if that were the case, most businesses online would never be able to compete in organic search. Links are an important factor in organic search and hold real value for your ranking ability.
Regardless of your experience level, outreach is the most difficult part of building good links… Link prospecting isn’t easy either, but it is pretty straight forward: It’s mostly about building out a list of qualified targets, something most marketers have solid experience in.
Once you have that list of prospects, comes the sweating and pit stains. Finding who to email, what to say to draw them in, how to “sell” your link to be included on their site, and ultimately getting links is truly what separates the amateurs and the pros. Having your emails simply opened can be a tough task, so taking it a step further and actually getting a new link placed on a page gets pretty tricky. Continue reading
