Automating VideoObject Schema for On-Site Video SEO with Python

Video Schema

In this day in age, you can’t find a modern SEO guide that doesn’t recommend using the schema as part of your overall search strategy, and for a good reason. Schema markup, which has been supported by all the major search engines (Google, Bing, Yahoo, DuckDuckGo, etc.) for the better half of seven years now, has abysmal adoption rates. Seen across all ends of the spectrum, from intimidating to superfluous, most of the time talking with the SEO community its use is simply avoided due to the time it takes to implement. Like writing meta titles/descriptions, schema markup data is a very contextual, backend aspect of SEO which isn’t an inheritance ranking factor. So, the returns of adopting schema are outweighed by the time it takes to implement across hundreds to thousands of URLs. But, what if there was a way to automate the process?

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My Mammoth Guide to Conversion Rate Optimization

Guide to CRO

On a scale of digital marketing practices, conversion rate optimization (CRO) is the endpoint of web efficiency. CRO is the process of improving user experience in order to increase conversions. A practitioner of CRO analyses user behaviour to see where drop-offs occur, and creates hypotheses on how to remove roadblocks and change a website for the better, which are then tested. These could be changes from on-site design, to backend functionality, with the objective placed on getting users from A to B as easily and quickly as possible. In this guide, we’ll look at the process from beginning to end. Continue reading

Analysis of Link Building Outreach: What Signals Success?

Many marketers and SEOs cringe at the thought of link building due to how monotonous and labor intensive it can be. Not me though. Since it can be much harder and not everyone has the patience for it, it’s an excellent opportunity that some of us can capitalize on. I understand that some people still think link building is sketchy or unnatural and the only way you should get links is by earning them, but if that were the case, most businesses online would never be able to compete in organic search. Links are an important factor in organic search and hold real value for your ranking ability.

Regardless of your experience level, outreach is the most difficult part of building good links… Link prospecting isn’t easy either, but it is pretty straight forward: It’s mostly about building out a list of qualified targets, something most marketers have solid experience in.

Once you have that list of prospects, comes the sweating and pit stains. Finding who to email, what to say to draw them in, how to “sell” your link to be included on their site, and ultimately getting links is truly what separates the amateurs and the pros. Having your emails simply opened can be a tough task, so taking it a step further and actually getting a new link placed on a page gets pretty tricky. Continue reading