In this day in age, you can’t find a modern SEO guide that doesn’t recommend using the schema as part of your overall search strategy, and for a good reason. Schema markup, which has been supported by all the major search engines (Google, Bing, Yahoo, DuckDuckGo, etc.) for the better half of seven years now, has abysmal adoption rates. Seen across all ends of the spectrum, from intimidating to superfluous, most of the time talking with the SEO community its use is simply avoided due to the time it takes to implement. Like writing meta titles/descriptions, schema markup data is a very contextual, backend aspect of SEO which isn’t an inheritance ranking factor. So, the returns of adopting schema are outweighed by the time it takes to implement across hundreds to thousands of URLs. But, what if there was a way to automate the process?
Do you know the pain of tagging keywords? Maybe you delegate that task to the intern and try to forget it.
Either way, keyword tagging can be a long and tiresome process.
Before we get into how to hack the process, let’s address the question: “Why do we even need to tag our keywords?”
The introduction of the amp-form component to AMP suspended the need to use hacks and expanded its functionality allowing for a much more flexible experience. Lead capture, commenting, search capability, and other site features common to most web pages suddenly became much more achievable with AMP HTML.
As with the rest of the AMP project, the amp-form documentation seems pretty straightforward, as it’s pretty close to standard HTML. The AMP team has even built out AMP By Example, a site with different example code snippets and demos. Continue reading
During a presentation I gave at Distilled’s SearchLove Boston conference in early May, I advocated that people use the slope formula and Google Trends data to determine if interest keywords have grown over time or if they are slipping away into searcher oblivion.
The only problem with this, is that unfortunately Google doesn’t provide an official API for Google Trends, so we need some Python wizardry to do this in bulk.
Many marketers and SEOs cringe at the thought of link building due to how monotonous and labor intensive it can be. Not me though. Since it can be much harder and not everyone has the patience for it, it’s an excellent opportunity that some of us can capitalize on. I understand that some people still think link building is sketchy or unnatural and the only way you should get links is by earning them, but if that were the case, most businesses online would never be able to compete in organic search. Links are an important factor in organic search and hold real value for your ranking ability.
Regardless of your experience level, outreach is the most difficult part of building good links… Link prospecting isn’t easy either, but it is pretty straight forward: It’s mostly about building out a list of qualified targets, something most marketers have solid experience in.
Once you have that list of prospects, comes the sweating and pit stains. Finding who to email, what to say to draw them in, how to “sell” your link to be included on their site, and ultimately getting links is truly what separates the amateurs and the pros. Having your emails simply opened can be a tough task, so taking it a step further and actually getting a new link placed on a page gets pretty tricky. Continue reading