Google specifies three scenarios for which rel=”alternate” hreflang=”x” is recommended:
You translate only the template of your page, such as the navigation and footer, and keep the main content in a single language. This is common on pages that feature user-generated content, like a forum post.
Your pages have broadly similar content within a single language, but the content has small regional variations. For example, you might have English-language content targeted at readers in the US, GB, and Ireland.
Your site content is fully translated. For example, you have both German and English versions of each page.
Similarly, there are three means for which hreflang can be implemented. It can be tagged with the element within the
section of each page, expressed through the http header for non-html files, or within your XML sitemap. There is an obvious advantage to applying it within an xml sitemap for enterprise level sites, like the ones I tend to work on. Typically, it is much easier to get an updated xml sitemap uploaded than to apply new tagging to a myriad of pages. However, even when applied within an XML sitemap, it can a be tedious process for large websites. I created a quick python script to help make that process a little bit easier.
This is script is designed for a website where the alternate language site has an equal number of pages to the primary language. For example, there are the same number of pages for en-uk and en-ca as there are for en-us. Continue reading →
Whilst chatting in our office last week, reminiscing of ye old SEO tactics such as article spinning, automated backlink tools, etc, we started talking about article spinning and how it might have some legitimate value in certain use cases.
But first, let’s just one thing straight: In no way do I / we condone the use of article spinning for the purpose of blog posts, news articles or anything in between. There is a time and a place for everything, and spinning an entire article to get a unique version just isn’t something I’d recommend. On the other hand their are a few uses that I think we could re-examine such as:
I’ve been busy blogging away over on Marketing Land about ways to integrate SEO and Social Media practices for mutual benefit.
The first piece, How to Leverage Social Media for SEO: Link Building, covers the integrating SEO and Social Media via link building. Check it out to learn how Google+, Twitter, YouTube, and Facbook (via Ads) can be utilized as effective tools in your link building arsenal.
The second piece, Creating Synergy Between Social Media And Search, moves away from the subject of link building and explores way that Social Media can aid a number of other SEO and PPC activities (as well as one way that Search can help Social).
I recently published an analysis on OkDork, breaking down successful LinkedIn Publishing posts.
This analysis was mainly focused on how many view each post obtained.
I have a lot more data about these posts, A LOT MORE (even beyond this post).
This post will follow a similar structure as the previous post, but instead focus on the SEO value of these posts by looking at the likelyhood of them ranking in the Google SERP–looking at external backlinks.
The results end up looking very different than looking at just the views. Continue reading →