Whilst chatting in our office last week, reminiscing of ye old SEO tactics such as article spinning, automated backlink tools, etc, we started talking about article spinning and how it might have some legitimate value in certain use cases.
But first, let’s just one thing straight: In no way do I / we condone the use of article spinning for the purpose of blog posts, news articles or anything in between. There is a time and a place for everything, and spinning an entire article to get a unique version just isn’t something I’d recommend. On the other hand their are a few uses that I think we could re-examine such as:
- eCommerce descriptions
- photo gallery descriptions
- meta descriptions, in some cases
- and a few more
I’ve been busy blogging away over on Marketing Land about ways to integrate SEO and Social Media practices for mutual benefit.
The first piece, How to Leverage Social Media for SEO: Link Building, covers the integrating SEO and Social Media via link building. Check it out to learn how Google+, Twitter, YouTube, and Facbook (via Ads) can be utilized as effective tools in your link building arsenal.
The second piece, Creating Synergy Between Social Media And Search, moves away from the subject of link building and explores way that Social Media can aid a number of other SEO and PPC activities (as well as one way that Search can help Social).
Update 5/15/2017: Refer to my new post about how to implement forms in AMP.
I recently published an analysis on OkDork, breaking down successful LinkedIn Publishing posts.
This analysis was mainly focused on how many view each post obtained.
I have a lot more data about these posts, A LOT MORE (even beyond this post).
This post will follow a similar structure as the previous post, but instead focus on the SEO value of these posts by looking at the likelyhood of them ranking in the Google SERP–looking at external backlinks.
The results end up looking very different than looking at just the views.
When Google made the transition to 100% secure search, everyone lost their organic keyword data.
(I’m sure you’ve heard this story before. I’ll stop there.)
It hasn’t impacted me all that much, at least in the sense that I’m still able to grow my clients’ visibility through organic search just fine.
Still, the data was kind of nice to have, and I’d take it back in a heart beat if it were ever to be relinquished.
In marketing, sometimes you need only ask… Continue reading
I frequently read articles about SEO tools and the majority of them suck.
Usually, the author was trying to put together a comprehensive list, but isn’t representative of the tools that the author actually uses.
I do SEO all day, erry’day, and these are the free tools I actually use…
The software company Parallels, makers of awesome virtual machine software for your Mac, had a problem:
Thousands upon thousands of searches are being made by people trying to pirate their software, using a myriad of variations of “parallels key generator” and “parallels product key”.
So, Their SEO team devised a solution… Continue reading