Best Tumblr Blogs To Follow

Tumblr is a unique blogging platform (and social network) that is ideal for short-form content. The blogging platform makes it easy to contribute visual content like photos or videos as well as other types of media such as quotes, text, and links. Posts can be tagged, making them easily discovered. The user interface allows you to “follow” blogs, “reblog” content, “like” posts, submit content, and interact with the authors easily. The reblog feature in particular combined with short-form content (often very visual in nature) contributes to the of ability of its content to go viral.

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Power Outage at Super Bowl XLVII: Brands Respond on Twitter


SuperBowl 47 was put on hold by a 34 minute power outage in the Mercedes-Benz Superdome in New Orleans, leaving the football game in the dark. Brands reacted quickly over Twitter as fans flocked to the social network for entertainment and to investigate the situation.

The use of a “second screen” is becoming commonplace during television viewing. Nielsen reported in 2012 that 85% of tablet owners watch television and use their tablet at the same time. Since conversations about brands and television are already happening on social networks with high mobile usage like Twitter, it makes sense to backup marketing efforts and take advantage of discussion. This is especially true during high-profile events like the Super Bowl, where social media usage is at an all time high. Events like the power outage during the Super Bowl present a unique opportunity for brands to behave in a light-hearted, humorous manner in order to gain exposure.
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The Complete Guide to the iPad News Reading Experience: The Battle of the Apps

Flipboard

Flipboard is perhaps the most well-known of the magazine-style news reading apps. It aggregates content primarily from the user’s connected social networks including Twitter, Facebook, Google+, and LinkedIn. It also displays content from a plethora of official content providers, consisting of a variety of blogs and news sources. There are some interesting news sources that a user can subscribe to. These content channels include Stumbleupon, PocketHits (popular content being saved on the Pocket reading service), Audio Content, Video Content, Instagram Popular, Reddit for Flipboard, and Local channels. Content can also be added from RSS feeds a user subscribes to via their Google Reader account. Flipboard selects to display content based upon how popular it is on the web and the users’ connected social networks. Since it supports so many sources, it does a very good job of finding relevant news. The Flipboard interface is probably the most aesthetically pleasing of all the apps reviewed in this post. It sports well-organized pages that animate as you flip through them as if it were a physical magazine. The reading experience for articles is also excellent, with a clean, well-formatted view with easy-to-read text. Flipboard allows saving to Pocket, Instapaper, and Readability. Content is sharable through the most popular social networks including Google Plus. One thing that really annoys me about Flipboard is the panel limitation. If you subscribe to many channels like me, you will soon discover a box that says you have more sources available for viewing. They can be viewed, but not in the same elegant manner as the other sources. It causes the continuity of the app design to break. Since the app’s design is probably its greatest strength, I consider this a major flaw.
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Why I’m Ditching Instapaper in Favor of Pocket

Screen Shot of Pocket Web Service (getpocket.com)

Pocket is the redesigned and rebranded version of the Read It Later Service that I have recently fallen in love with. I have used the Instapaper service for years and have been very happy with it. I even paid the $5 for the Instapaper iPhone app, which I think by the way is much too expensive. Before Read It Later became Pocket, Instapaper was the superior service, but now the tables have turned.

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Reader’s Question: What Makes a Blog Post Go Viral?

I received the following email from a reader in response to my previous post, Jonah Peretti, Founder of BuzzFeed—What Makes Something Go Viral?:

Hi Paul,

Stumbled on your blog via google. Pretty cool stuff you write about! I have a quick question about your article about stuff going viral! Have you found anything about how Blogs can make use of it? How would you go about it? Now that would be interesting to hear!

I am probably not the most qualified blogger to answer this question, but I will attempt to extrapolate an answer from my knowledge of viral media that I hope will be useful and insightful just the same.
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