Parallels’ Content Marketing Strategy for Outranking Software Pirates

The software company Parallels, makers of awesome virtual machine software for your Mac, had a problem:

Thousands upon thousands of searches are being made by people trying to pirate their software, using a myriad of variations of “parallels key generator” and “parallels product key”.

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So, Their SEO team devised a solution… Continue reading →

The Linkedin Publishing Platform and SEO: Examining 3,000 Posts to See What Works in the SERPS

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I recently published an analysis on OkDork, breaking down successful LinkedIn Publishing posts.

This analysis was mainly focused on how many view each post obtained.

I have a lot more data about these posts, A LOT MORE (even beyond this post).

This post will follow a similar structure as the previous post, but instead focus on the SEO value of these posts by looking at the likelyhood of them ranking in the Google SERP–looking at external backlinks.

The results end up looking very different than looking at just the views.
Continue reading →

What Makes LinkedIn Publishing Posts Tick

I did a recent analysis of 3,000 of the most successful LinkedIn Publisher posts to to try and how you can make the most of the new(ish) platgform.

Check out my latest post on Noah Kagan’s blog, OkDork:

We Analyzed the 3,000 Most Successful LinkedIn Publishing Posts

I’m thinking of releasing more data about this on Search Wilderness (I have a ton more). So, be on the lookout for that.