What Makes LinkedIn Publishing Posts Tick

I did a recent analysis of 3,000 of the most successful LinkedIn Publisher posts to to try and how you can make the most of the new(ish) platgform.

Check out my latest post on Noah Kagan’s blog, OkDork:

We Analyzed the 3,000 Most Successful LinkedIn Publishing Posts

I’m thinking of releasing more data about this on Search Wilderness (I have a ton more). So, be on the lookout for that.

Sharing Other Peoples Content and Simultaneously Promoting Your Own

I share content created by other people and do not exclusively self-promote.

Social media is the main marketing channel that I use for personal branding. I frequently share content written by my competitors, content created by friends and acquaintances, content that I find interesting (but written by strangers), and sometimes, content that isn’t at all interesting to myself, but that I feel may be of interest to my audience.

There are plenty of reasons why one should share work that is not their own. It’s an easy way to foster online relationships, create a valuable experience for your audience, improve your visibility (by increasing your appearance in people’s social network feeds), and create a very human-image of yourself. It’s an image of a person that is a reliable source of information and an expert in his field- he is sharing all relevant information, not just items he created. This is how one can continue to earn trust and credibility.

gallup 2013: trust of marketers graphic
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Twitter Hack: Using “Rollover” Images for Marketing

I recently encountered a viral image created by Japanese Twitter user, @taki_bump. The image, when viewed inline within the Twitter stream, shows a white background with the image of man looking into a telescope. Upon clicking to view the full image, the background changes revealing a starry sky into which the man is gazing. I thought it was really cool, but couldn’t help but think about how this technique could be extended beyond art and used for marketing purposes.

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Google+ Interactive Posts Plugin for WordPress

This Google+ Interactive Posts Plugin offers the opportunity to easily create interactive posts from within the WordPress “Posts” admin page, better enabling engagement for the content you push through the Google+ social platform.

How so?

It’s simple. Google+ added Interactive Posts to its social-media arsenal months ago, allowing for all of those interesting and enlightening posts shared through Google+ to now have a formal call to action embedded within each post. Continue reading