The Linkedin Publishing Platform and SEO: Examining 3,000 Posts to See What Works in the SERPS

linkedin-header-image

I recently published an analysis on OkDork, breaking down successful LinkedIn Publishing posts.

This analysis was mainly focused on how many view each post obtained.

I have a lot more data about these posts, A LOT MORE (even beyond this post).

This post will follow a similar structure as the previous post, but instead focus on the SEO value of these posts by looking at the likelyhood of them ranking in the Google SERP–looking at external backlinks.

The results end up looking very different than looking at just the views.
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Twitter Hack: Using “Rollover” Images for Marketing

I recently encountered a viral image created by Japanese Twitter user, @taki_bump. The image, when viewed inline within the Twitter stream, shows a white background with the image of man looking into a telescope. Upon clicking to view the full image, the background changes revealing a starry sky into which the man is gazing. I thought it was really cool, but couldn’t help but think about how this technique could be extended beyond art and used for marketing purposes.

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Hacking Your Blog to Help with Your Job Search

how to hack your job search with your website and a line of code

An old friend of mine, a prolific blogger, recently embarked on search for a new job.

He was sending his resume a long to a handful of places and it was important to him that he be able to track which of them clicked through to his blog URL from his resume.

It would act as an early indicator for a successful job application, as once they saw his blog, they’d want him for sure! (He’s now gainfully employed by the way).

His idea–create a unique landing page for each resume he sent along. Decent idea, but not terribly original. A lot of people do this.

This is what I suggested he do instead: Continue reading

Get Back Some of That (Not Provided) Keyword Data with a Survey

When Google made the transition to 100% secure search, everyone lost their organic keyword data.

(I’m sure you’ve heard this story before. I’ll stop there.)

It hasn’t impacted me all that much, at least in the sense that I’m still able to grow my clients’ visibility through organic search just fine.

Still, the data was kind of nice to have, and I’d take it back in a heart beat if it were ever to be relinquished.

In marketing, sometimes you need only ask… Continue reading