Can I use blackhat article spinning (spintax) for whitehat purposes?

Whilst chatting in our office last week, reminiscing of ye old SEO tactics such as article spinning, automated backlink tools, etc, we started talking about article spinning and how it might have some legitimate value in certain use cases.

But first, let’s just one thing straight: In no way do I / we condone the use of article spinning for the purpose of blog posts, news articles or anything in between. There is a time and a place for everything, and spinning an entire article to get a unique version just isn’t something I’d recommend. On the other hand their are a few uses that I think we could re-examine such as:

  • eCommerce descriptions
  • photo gallery descriptions
  • meta descriptions, in some cases
  • and a few more

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How to Integrate SEO and Social Media Marketing

social media and seo

I’ve been busy blogging away over on Marketing Land about ways to integrate SEO and Social Media practices for mutual benefit.

The first piece, How to Leverage Social Media for SEO: Link Building, covers the integrating SEO and Social Media via link building. Check it out to learn how Google+, Twitter, YouTube, and Facbook (via Ads) can be utilized as effective tools in your link building arsenal.

The second piece, Creating Synergy Between Social Media And Search, moves away from the subject of link building and explores way that Social Media can aid a number of other SEO and PPC activities (as well as one way that Search can help Social).

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Accelerated Mobile Pages (Google AMP) Hack to Add Lead Capture Forms

how to hack amp for lead generation and fast mobile sites

Update 5/15/2017: Refer to my new post about how to implement forms in AMP.

I’ve been working a lot with Google’s Accelerated Mobile Pages (AMP) Project as of late. The platform has a lot of restriction and doesn’t permit things such as third-party JavaScript and html form tags (so, lead-capture forms aren’t supposed to be possible within the AMP framework), but there is a weird workaround…
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