GroupMe is a simple-to-use yet powerful group messaging and conference calling service, complete with smartphone apps available for iPhone, Android, BlackBerry, and most recently, Windows Phone 7. The service excels both in its simplicity and its compatibility. In fact, it is not even necessary for the user to have a smartphone; good old standard SMS text messaging will suffice. Gizmodo identified GroupMe as a “life changer” and it truly is. The uses for GroupMe are inexhaustible and have ranged from facilitating family communication to managing college study groups to stopping crime. Despite the growing number of stories about how people have been using GroupMe, very few of them have made mention of GroupMe’s advanced features, and consequently they seem to go unnoticed. These features however, are one of the many reasons why I am proud to call myself a GroupMe “Groupie”.
Only 34 Percent of Americans View Twitter Favorably
A recent poll conducted by Langer Research Associates for ABC News/Washington Post measured the favorability of several large tech companies. The results of the poll demonstrated that only 34 percent of people view Twitter favorably, with 36 percent viewing it unfavorably, and 31 percent indicating that they have no opinion. The poll revealed that unlike Twitter, Google, Apple, and Facebook received positive sentiments.
Twitter is the second largest social network with around 500 million member (140 million active users) with 340 million tweets sent per day. There are people who love it, including myself. So, what’s with all the negativity about Twitter?
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Jonah Peretti, Founder of BuzzFeed—What Makes Something Go Viral?
Jonah Peretti is the founder of BuzzFeed and a co-founder of The Huffington Post. He does an excellent job in the video above (a part of an interview series produced by mediabistroTV) discussing viral content, what it is, and what it is exactly that makes something go viral.
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The Hunger Games: The Successful New Media Campaign That Made It Rain Ticket Sales
Fandango’s recent press release noted that the newly released film The Hunger Games has broken the record for ticket sales with its service, accounting for 22% of all ticket sales. Many of those sales were made with Fandango’s mobile app, resulting in a record number of tickets purchased with a mobile device as well. The success of the film, although much due to the popularity of the book series for which it is based on, is also the result of an incredible demonstration of new media marketing.
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Viral Effect of Greg Smith’s Goldman Sachs Resignation Letter

Goldman Sachs executive Greg Smith publicly resigned from his position at the company last week with a blistering diatribe published as a New York Times Op-Ed piece. The piece quickly went viral as it was posted across the various social networks.