GroupMe: The Finest Group Messaging Platform for the Power User

GroupMe App on iPhone in Hand

GroupMe is a simple-to-use yet powerful group messaging and conference calling service, complete with smartphone apps available for iPhone, Android, BlackBerry, and most recently, Windows Phone 7. The service excels both in its simplicity and its compatibility. In fact, it is not even necessary for the user to have a smartphone; good old standard SMS text messaging will suffice. Gizmodo identified GroupMe as a “life changer” and it truly is. The uses for GroupMe are inexhaustible and have ranged from facilitating family communication to managing college study groups to stopping crime. Despite the growing number of stories about how people have been using GroupMe, very few of them have made mention of GroupMe’s advanced features, and consequently they seem to go unnoticed. These features however, are one of the many reasons why I am proud to call myself a GroupMe “Groupie”.

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Only 34 Percent of Americans View Twitter Favorably

A recent poll conducted by Langer Research Associates for ABC News/Washington Post measured the favorability of several large tech companies. The results of the poll demonstrated that only 34 percent of people view Twitter favorably, with 36 percent viewing it unfavorably, and 31 percent indicating that they have no opinion. The poll revealed that unlike Twitter, Google, Apple, and Facebook received positive sentiments.

Graph indicating Twitter is viewed unfavorably

Twitter is the second largest social network with around 500 million member (140 million active users) with 340 million tweets sent per day. There are people who love it, including myself. So, what’s with all the negativity about Twitter?
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The Hunger Games: The Successful New Media Campaign That Made It Rain Ticket Sales

Fandango’s recent press release noted that the newly released film The Hunger Games has broken the record for ticket sales with its service, accounting for 22% of all ticket sales. Many of those sales were made with Fandango’s mobile app, resulting in a record number of tickets purchased with a mobile device as well. The success of the film, although much due to the popularity of the book series for which it is based on, is also the result of an incredible demonstration of new media marketing.
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