There are 25 posts filed in Search Engine Optimization (this is page 4 of 5).
The software company Parallels, makers of awesome virtual machine software for your Mac, had a problem:
Thousands upon thousands of searches are being made by people trying to pirate their software, using a myriad of variations of “parallels key generator” and “parallels product key”.
So, Their SEO team devised a solution… Continue reading
I recently published an analysis on OkDork, breaking down successful LinkedIn Publishing posts.
This analysis was mainly focused on how many view each post obtained.
I have a lot more data about these posts, A LOT MORE (even beyond this post).
This post will follow a similar structure as the previous post, but instead focus on the SEO value of these posts by looking at the likelyhood of them ranking in the Google SERP–looking at external backlinks.
The results end up looking very different than looking at just the views.
Continue reading
SEO is often misunderstood, and I have found that its definition varies dramatically from practitioner-to-practitioner. So, what is SEO?
I asked some experts (primarily via our /r/BigSEO AMAs) how they define SEO and how they would explain it to various people; specifically, I asked the following questions:
I was very pleased to be included among the list of “The 58 SEO Authorities on Twitter You Need to Follow”, recently in a post written by Brian Dean (@backlinko) and Kevin Raposo. It is very flattering to be included among many people in the industry that I have long respected, and some that I have gotten to know personally. I definitely recommend you check out the list and follow these guys.
Check out the list here.
I accept the ego-bait with open arms.
Over at the Content Marketing Institute blog, I examine the idea of using your employees as an untapped marketing resource to aid in SEO and Content Marketing by devising a system where they help contribute to link building and content creation efforts. It’s all about incentive. Read about it here.
