Bing it On! Data Says Google Wins The Bing Search Challenge

What is Bing It On?

Bing It On is a valiant marketing effort by Microsoft search engine Bing. The campaign claims that People Chose Bing Web Search Results Over Google Nearly 2 to 1 in Blind Comparison Tests and is fueled by, a website where people could see for themselves in a blind comparison test (similar to the old Pepsi Challenge comparing Coca-Cola and Pepsi) which search results they prefer, Google’s or Bing’s. The website strips formatting of the SERPs (although it doesn’t do a great job of this as things like author pictures still appear for Google) so that users are unable to distinguish between which search engine is on the left or right. The user can search using a custom search term or use the search suggestions provided by Bing. Search engines switch sides randomly, and the user indicates which side’s results they prefer. They can also answer that it was a “draw” if they cannot choose a winner for that round.
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Only 34 Percent of Americans View Twitter Favorably

A recent poll conducted by Langer Research Associates for ABC News/Washington Post measured the favorability of several large tech companies. The results of the poll demonstrated that only 34 percent of people view Twitter favorably, with 36 percent viewing it unfavorably, and 31 percent indicating that they have no opinion. The poll revealed that unlike Twitter, Google, Apple, and Facebook received positive sentiments.

Graph indicating Twitter is viewed unfavorably

Twitter is the second largest social network with around 500 million member (140 million active users) with 340 million tweets sent per day. There are people who love it, including myself. So, what’s with all the negativity about Twitter?
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