social media Archives - Technical SEO Blog Technical SEO is Wild Wed, 03 Jan 2018 21:08:16 +0000 en-US hourly 1 https://i0.wp.com/searchwilderness.com/wp-content/uploads/2016/09/cropped-Paul-Shapiro-Headshot-1.jpg?fit=32%2C32&ssl=1 social media Archives - Technical SEO Blog 32 32 71672626 Sharing Other Peoples Content and Simultaneously Promoting Your Own https://searchwilderness.com/sharing-other-peoples-content/ https://searchwilderness.com/sharing-other-peoples-content/#comments Mon, 14 Jul 2014 22:18:09 +0000 http://searchwilderness.com/?p=2694 I share content created by other people and do not exclusively self-promote. Social media is the main marketing channel that I use for personal branding. I frequently share content written by my competitors, content created by friends and acquaintances, content that I find interesting (but written by strangers), and sometimes, content that isn’t at all […]

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]]> https://searchwilderness.com/sharing-other-peoples-content/feed/ 3 2694 Best Tumblr Blogs To Follow https://searchwilderness.com/best-tumblr-blogs/ https://searchwilderness.com/best-tumblr-blogs/#comments Mon, 25 Mar 2013 10:00:17 +0000 http://searchwilderness.com/?p=1809 Tumblr is a unique blogging platform (and social network) that is ideal for short-form content. The blogging platform makes it easy to contribute visual content like photos or videos as well as other types of media such as quotes, text, and links. Posts can be tagged, making them easily discovered. The user interface allows you […]

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]]> https://searchwilderness.com/best-tumblr-blogs/feed/ 4 1809 Stand Out with Twitter’s new Line Break Feature https://searchwilderness.com/twitter-line-breaks/ https://searchwilderness.com/twitter-line-breaks/#comments Sun, 24 Mar 2013 04:45:21 +0000 http://searchwilderness.com/?p=1821 Twitter recently introduced the ability to use line breaks in tweets, viewable in both the mobile app and web interface, but not supported when embedded in a website. Each line break in a tweet constitutes one of the 140-characters, the limit allotted for a message on the social network. Although some are heralding the introduction […]

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]]> https://searchwilderness.com/twitter-line-breaks/feed/ 1 1821 Email Marketing Disaster: Boloco Burritos in a PR Storm https://searchwilderness.com/pr-boloco-email/ https://searchwilderness.com/pr-boloco-email/#comments Fri, 15 Feb 2013 19:34:52 +0000 http://searchwilderness.com/?p=1671 Boloco, a Boston-based burrito chain, recently received some negative attention from their weather-based email marketing campaigns. Boloco utilized their subscriber base to alert customers that the store was open during recent 2012-2013 storms. Hurricane Sandy hit New England in late October 2012, and Boloco sent an email to inform their customers that they would remain […]

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]]> https://searchwilderness.com/pr-boloco-email/feed/ 9 1671 Power Outage at Super Bowl XLVII: Brands Respond on Twitter https://searchwilderness.com/brands-superbowl-power-outage/ https://searchwilderness.com/brands-superbowl-power-outage/#comments Mon, 04 Feb 2013 04:51:45 +0000 http://searchwilderness.com/?p=1615 SuperBowl 47 was put on hold by a 34 minute power outage in the Mercedes-Benz Superdome in New Orleans, leaving the football game in the dark. Brands reacted quickly over Twitter as fans flocked to the social network for entertainment and to investigate the situation. The use of a “second screen” is becoming commonplace during […]

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]]> https://searchwilderness.com/brands-superbowl-power-outage/feed/ 3 1615 Are You Biased? Research Says Blog Comments & Search Engines Alter Perception https://searchwilderness.com/bias-blogs-search/ https://searchwilderness.com/bias-blogs-search/#comments Fri, 25 Jan 2013 22:22:49 +0000 http://searchwilderness.com/?p=1374 According to an article published in the journal Science entitled “Science, New Media, and the Public” by University of Wisconsin-Madison researchers Dominique Brossard and Dietram A. Scheufele, blog comments and the autocomplete suggestions provided by search engines (such as Google Instant results) may produce a psychological bias that alter the way people interpret and make […]

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]]> https://searchwilderness.com/bias-blogs-search/feed/ 6 1374 Learn About Social Media ROI from an Epic Twitter Debate https://searchwilderness.com/debate-value-of-like-zarrella-thebrandbuilder/ https://searchwilderness.com/debate-value-of-like-zarrella-thebrandbuilder/#comments Mon, 26 Nov 2012 19:42:40 +0000 http://searchwilderness.com/?p=1309 Below is a heated conversation that transpired between Dan Zarrella and Olivier Blanchard over an article written by Zarrella and published by the Harvard Business Review. Zarrella’s article, entitled “How to Calculate the Value of a Like” presents a formula for placing ROI value on a Facebook like. Blanchard claims the formula is too much […]

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]]> https://searchwilderness.com/debate-value-of-like-zarrella-thebrandbuilder/feed/ 16 1309 Top 20 Hilarious Twitter Accounts to Make You LOL https://searchwilderness.com/twenty-hilarious-twitter-accounts/ https://searchwilderness.com/twenty-hilarious-twitter-accounts/#comments Wed, 10 Oct 2012 20:01:01 +0000 http://searchwilderness.com/?p=1159 @NeedADebitCard: Tweeting a picture of your credit or debit card is a bad idea, nevertheless plenty of people seem to be doing it. This account ReTweets people who post such pictures as a means of teaching those less-than-intelligent purveyors of the Twittersphere a lesson. Note: I blurred out the credit card information from the Tweet […]

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]]> https://searchwilderness.com/twenty-hilarious-twitter-accounts/feed/ 9 1159 Bing it On! Data Says Google Wins The Bing Search Challenge https://searchwilderness.com/bingiton-google-wins/ https://searchwilderness.com/bingiton-google-wins/#comments Thu, 13 Sep 2012 01:43:51 +0000 http://searchwilderness.com/?p=903 What is Bing It On? Bing It On is a valiant marketing effort by Microsoft search engine Bing. The campaign claims that People Chose Bing Web Search Results Over Google Nearly 2 to 1 in Blind Comparison Tests and is fueled by BingItOn.com, a website where people could see for themselves in a blind comparison […]

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]]> https://searchwilderness.com/bingiton-google-wins/feed/ 36 903 Top Ten “Tiny” SEO Tweaks For “Big” Impact https://searchwilderness.com/ten-seo-tweaks/ https://searchwilderness.com/ten-seo-tweaks/#comments Sun, 26 Aug 2012 17:28:43 +0000 http://searchwilderness.com/?p=709 Search Engine Optimization can be a complicated and time-consuming endeavor. However, there are some small practices that can be implemented that don’t take too much time and that can really help your website gain a competitive edge in its web rankings. This is a list of ten such things compiled for your pleasure. 1. SEO […]

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