seo Archives - Technical SEO Blog Technical SEO is Wild Tue, 28 Nov 2017 02:13:29 +0000 en-US hourly 1 https://i0.wp.com/searchwilderness.com/wp-content/uploads/2016/09/cropped-Paul-Shapiro-Headshot-1.jpg?fit=32%2C32&ssl=1 seo Archives - Technical SEO Blog 32 32 71672626 Can I use blackhat article spinning (spintax) for whitehat purposes? https://searchwilderness.com/blackhat-article-spinning-spintax-white-seo/ https://searchwilderness.com/blackhat-article-spinning-spintax-white-seo/#comments Mon, 25 Jan 2016 13:00:42 +0000 http://searchwilderness.com/?p=3882 Whilst chatting in our office last week, reminiscing of ye old SEO tactics such as article spinning, automated backlink tools, etc, we started talking about article spinning and how it might have some legitimate value in certain use cases. But first, let’s just one thing straight: In no way do I / we condone the […]

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]]> https://searchwilderness.com/blackhat-article-spinning-spintax-white-seo/feed/ 26 3882 What Is SEO and How Do We Define It? Expert Opinions. https://searchwilderness.com/what-is-seo/ https://searchwilderness.com/what-is-seo/#comments Mon, 04 Aug 2014 18:29:05 +0000 http://searchwilderness.com/?p=2799 Insight on how to explain SEO to everyone, including your Mom. SEO is often misunderstood, and I have found that its definition varies dramatically from practitioner-to-practitioner. So, what is SEO? I asked some experts (primarily via our /r/BigSEO AMAs) how they define SEO and how they would explain it to various people; specifically, I asked […]

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]]> https://searchwilderness.com/what-is-seo/feed/ 1 2799 The 44 Nightmare Responses Your Agency Will Get When You Ask A Simple Question… (A Satire) https://searchwilderness.com/nightmare-client-responses/ https://searchwilderness.com/nightmare-client-responses/#comments Tue, 29 Jul 2014 15:34:59 +0000 http://searchwilderness.com/?p=2747 This is a satire of the type of responses you sometimes hear from clients when working at an agency, and is a collaboration of some awesome people on Reddit, who request to remain anonymous. The views expressed in this post absolutely do not reflect a particular agency or client. Agency: Hi, we’re about to launch […]

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]]> https://searchwilderness.com/nightmare-client-responses/feed/ 7 2747 Use Your Employees as a Network of Link Builders and Content Marketers https://searchwilderness.com/employees-as-marketers/ https://searchwilderness.com/employees-as-marketers/#respond Tue, 15 Jul 2014 16:17:10 +0000 http://searchwilderness.com/?p=2717 Over at the Content Marketing Institute blog, I examine the idea of using your employees as an untapped marketing resource to aid in SEO and Content Marketing by devising a system where they help contribute to link building and content creation efforts. It’s all about incentive. Read about it here.

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]]> https://searchwilderness.com/employees-as-marketers/feed/ 0 2717 Sharing Other Peoples Content and Simultaneously Promoting Your Own https://searchwilderness.com/sharing-other-peoples-content/ https://searchwilderness.com/sharing-other-peoples-content/#comments Mon, 14 Jul 2014 22:18:09 +0000 http://searchwilderness.com/?p=2694 I share content created by other people and do not exclusively self-promote. Social media is the main marketing channel that I use for personal branding. I frequently share content written by my competitors, content created by friends and acquaintances, content that I find interesting (but written by strangers), and sometimes, content that isn’t at all […]

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]]> https://searchwilderness.com/sharing-other-peoples-content/feed/ 3 2694 Python Script for Creating an XML Sitemap with rel=”alternate” hreflang=”x” https://searchwilderness.com/hreflang-sitemaps-python/ https://searchwilderness.com/hreflang-sitemaps-python/#respond Sun, 08 Sep 2013 21:02:45 +0000 http://searchwilderness.com/?p=2474 Google specifies three scenarios for which rel=”alternate” hreflang=”x” is recommended: You translate only the template of your page, such as the navigation and footer, and keep the main content in a single language. This is common on pages that feature user-generated content, like a forum post. Your pages have broadly similar content within a single […]

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]]> https://searchwilderness.com/hreflang-sitemaps-python/feed/ 0 2474 Leveraging Google+ as a Link Building & Outreach Engine https://searchwilderness.com/google-plus-link-building/ https://searchwilderness.com/google-plus-link-building/#comments Thu, 29 Aug 2013 16:14:19 +0000 http://searchwilderness.com/?p=2444 I’d like to direct my readers’ attention to a recent of post of mine published on Search Engine Journal, detailing the benefits of using Google+ as platform for conducting outreach and building links. The post can be found at this link: The Definitive Guide to Using Google+ for Building Links & Outreach The definitive guide […]

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]]> https://searchwilderness.com/google-plus-link-building/feed/ 1 2444 Get “Natural” Anchor Text from Infographic Embed Codes using JavaScript https://searchwilderness.com/natural-infographic-embeds/ https://searchwilderness.com/natural-infographic-embeds/#comments Thu, 18 Apr 2013 21:23:34 +0000 http://searchwilderness.com/?p=2113 State of Infographics and SEO? Infographics are an excellent part of a well-diversified content marketing arsenal, and although it should not be the sole reason for their creation, offer a great many SEO benefits to your website. In a 2012 interview with Eric Enge, Matt Cutts, Google’s head of webspam, went on foray about infographics: […]

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]]> https://searchwilderness.com/natural-infographic-embeds/feed/ 4 2113 Top Ten “Tiny” SEO Tweaks For “Big” Impact https://searchwilderness.com/ten-seo-tweaks/ https://searchwilderness.com/ten-seo-tweaks/#comments Sun, 26 Aug 2012 17:28:43 +0000 http://searchwilderness.com/?p=709 Search Engine Optimization can be a complicated and time-consuming endeavor. However, there are some small practices that can be implemented that don’t take too much time and that can really help your website gain a competitive edge in its web rankings. This is a list of ten such things compiled for your pleasure. 1. SEO […]

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