marketing

There are 16 posts tagged marketing (this is page 3 of 4).

Bing it On! Data Says Google Wins The Bing Search Challenge

What is Bing It On?

Bing It On is a valiant marketing effort by Microsoft search engine Bing. The campaign claims that People Chose Bing Web Search Results Over Google Nearly 2 to 1 in Blind Comparison Tests and is fueled by BingItOn.com, a website where people could see for themselves in a blind comparison test (similar to the old Pepsi Challenge comparing Coca-Cola and Pepsi) which search results they prefer, Google’s or Bing’s. The website strips formatting of the SERPs (although it doesn’t do a great job of this as things like author pictures still appear for Google) so that users are unable to distinguish between which search engine is on the left or right. The user can search using a custom search term or use the search suggestions provided by Bing. Search engines switch sides randomly, and the user indicates which side’s results they prefer. They can also answer that it was a “draw” if they cannot choose a winner for that round.
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Reader’s Question: What Makes a Blog Post Go Viral?

I received the following email from a reader in response to my previous post, Jonah Peretti, Founder of BuzzFeed—What Makes Something Go Viral?:

Hi Paul,

Stumbled on your blog via google. Pretty cool stuff you write about! I have a quick question about your article about stuff going viral! Have you found anything about how Blogs can make use of it? How would you go about it? Now that would be interesting to hear!

I am probably not the most qualified blogger to answer this question, but I will attempt to extrapolate an answer from my knowledge of viral media that I hope will be useful and insightful just the same.
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The Hunger Games: The Successful New Media Campaign That Made It Rain Ticket Sales

Fandango’s recent press release noted that the newly released film The Hunger Games has broken the record for ticket sales with its service, accounting for 22% of all ticket sales. Many of those sales were made with Fandango’s mobile app, resulting in a record number of tickets purchased with a mobile device as well. The success of the film, although much due to the popularity of the book series for which it is based on, is also the result of an incredible demonstration of new media marketing.
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