When Google made the transition to 100% secure search, everyone lost their organic keyword data.
(I’m sure you’ve heard this story before. I’ll stop there.)
It hasn’t impacted me all that much, at least in the sense that I’m still able to grow my clients’ visibility through organic search just fine.
Still, the data was kind of nice to have, and I’d take it back in a heart beat if it were ever to be relinquished.
In marketing, sometimes you need only ask…
I set up a Qualaroo like survey on my website using Qeryz (a more economical alternative to Qualaroo).
If the user got to your website via Google (you can expand this to include other search engines), then it prompts the user to provide their search information:
Here’s an example of some code you can use with a PHP website like wordpress:
The cool thing about doing this, is you can take it a step further…
After the user tells me what keywords they searched for, I ask them to rate their satisfaction of the result:
Now, the satisfaction survey is going to be inherently biases, since people dissatisfied with the web page are likely to bounce…
That’s why, I don’t actually care about the satisfaction results.
If the user selects a 4 or 5 (out of a 5-point satisfaction scale), they are prompted to provide their email address and subscribe to my newsletter:
Twice the bang for your buck!
Note: I do think Google Webmaster Tools data is better than people make it out to be.
Your thoughts belong in my comments below 🙂