On a scale of digital marketing practices, conversion rate optimization (CRO) is the endpoint of web efficiency. CRO is the process of improving user experience in order to increase conversions. A practitioner of CRO analyses user behaviour to see where drop-offs occur, and creates hypotheses on how to remove roadblocks and change a website for the better, which are then tested. These could be changes from on-site design, to backend functionality, with the objective placed on getting users from A to B as easily and quickly as possible. In this guide, we’ll look at the process from beginning to end. Continue reading
CRO
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