marketing Archives - Technical SEO Blog Technical SEO is Wild Wed, 03 Jan 2018 21:07:45 +0000 en-US hourly 1 https://i0.wp.com/searchwilderness.com/wp-content/uploads/2016/09/cropped-Paul-Shapiro-Headshot-1.jpg?fit=32%2C32&ssl=1 marketing Archives - Technical SEO Blog 32 32 71672626 What Is SEO and How Do We Define It? Expert Opinions. https://searchwilderness.com/what-is-seo/ https://searchwilderness.com/what-is-seo/#comments Mon, 04 Aug 2014 18:29:05 +0000 http://searchwilderness.com/?p=2799 Insight on how to explain SEO to everyone, including your Mom. SEO is often misunderstood, and I have found that its definition varies dramatically from practitioner-to-practitioner. So, what is SEO? I asked some experts (primarily via our /r/BigSEO AMAs) how they define SEO and how they would explain it to various people; specifically, I asked […]

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]]> https://searchwilderness.com/what-is-seo/feed/ 1 2799 The 44 Nightmare Responses Your Agency Will Get When You Ask A Simple Question… (A Satire) https://searchwilderness.com/nightmare-client-responses/ https://searchwilderness.com/nightmare-client-responses/#comments Tue, 29 Jul 2014 15:34:59 +0000 http://searchwilderness.com/?p=2747 This is a satire of the type of responses you sometimes hear from clients when working at an agency, and is a collaboration of some awesome people on Reddit, who request to remain anonymous. The views expressed in this post absolutely do not reflect a particular agency or client. Agency: Hi, we’re about to launch […]

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]]> https://searchwilderness.com/nightmare-client-responses/feed/ 7 2747 Use Your Employees as a Network of Link Builders and Content Marketers https://searchwilderness.com/employees-as-marketers/ https://searchwilderness.com/employees-as-marketers/#respond Tue, 15 Jul 2014 16:17:10 +0000 http://searchwilderness.com/?p=2717 Over at the Content Marketing Institute blog, I examine the idea of using your employees as an untapped marketing resource to aid in SEO and Content Marketing by devising a system where they help contribute to link building and content creation efforts. It’s all about incentive. Read about it here.

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]]> https://searchwilderness.com/employees-as-marketers/feed/ 0 2717 Sharing Other Peoples Content and Simultaneously Promoting Your Own https://searchwilderness.com/sharing-other-peoples-content/ https://searchwilderness.com/sharing-other-peoples-content/#comments Mon, 14 Jul 2014 22:18:09 +0000 http://searchwilderness.com/?p=2694 I share content created by other people and do not exclusively self-promote. Social media is the main marketing channel that I use for personal branding. I frequently share content written by my competitors, content created by friends and acquaintances, content that I find interesting (but written by strangers), and sometimes, content that isn’t at all […]

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]]> https://searchwilderness.com/sharing-other-peoples-content/feed/ 3 2694 Marketing for the Homeless https://searchwilderness.com/marketing-homeless/ https://searchwilderness.com/marketing-homeless/#comments Mon, 20 May 2013 03:06:25 +0000 http://searchwilderness.com/?p=2092 Working in New York City comes with its fair share of encounters with its homeless population. During my evening commute I am confronted with several “regulars” who target certain hotspots, begging for money from the wealthy businessmen or unwitting tourist. These are the experienced homeless; they solicit money with both skill and strategy. Could this […]

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]]> https://searchwilderness.com/marketing-homeless/feed/ 3 2092 Stand Out with Twitter’s new Line Break Feature https://searchwilderness.com/twitter-line-breaks/ https://searchwilderness.com/twitter-line-breaks/#comments Sun, 24 Mar 2013 04:45:21 +0000 http://searchwilderness.com/?p=1821 Twitter recently introduced the ability to use line breaks in tweets, viewable in both the mobile app and web interface, but not supported when embedded in a website. Each line break in a tweet constitutes one of the 140-characters, the limit allotted for a message on the social network. Although some are heralding the introduction […]

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]]> https://searchwilderness.com/twitter-line-breaks/feed/ 1 1821 Email Marketing Disaster: Boloco Burritos in a PR Storm https://searchwilderness.com/pr-boloco-email/ https://searchwilderness.com/pr-boloco-email/#comments Fri, 15 Feb 2013 19:34:52 +0000 http://searchwilderness.com/?p=1671 Boloco, a Boston-based burrito chain, recently received some negative attention from their weather-based email marketing campaigns. Boloco utilized their subscriber base to alert customers that the store was open during recent 2012-2013 storms. Hurricane Sandy hit New England in late October 2012, and Boloco sent an email to inform their customers that they would remain […]

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]]> https://searchwilderness.com/pr-boloco-email/feed/ 9 1671 Power Outage at Super Bowl XLVII: Brands Respond on Twitter https://searchwilderness.com/brands-superbowl-power-outage/ https://searchwilderness.com/brands-superbowl-power-outage/#comments Mon, 04 Feb 2013 04:51:45 +0000 http://searchwilderness.com/?p=1615 SuperBowl 47 was put on hold by a 34 minute power outage in the Mercedes-Benz Superdome in New Orleans, leaving the football game in the dark. Brands reacted quickly over Twitter as fans flocked to the social network for entertainment and to investigate the situation. The use of a “second screen” is becoming commonplace during […]

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]]> https://searchwilderness.com/brands-superbowl-power-outage/feed/ 3 1615 Are You Biased? Research Says Blog Comments & Search Engines Alter Perception https://searchwilderness.com/bias-blogs-search/ https://searchwilderness.com/bias-blogs-search/#comments Fri, 25 Jan 2013 22:22:49 +0000 http://searchwilderness.com/?p=1374 According to an article published in the journal Science entitled “Science, New Media, and the Public” by University of Wisconsin-Madison researchers Dominique Brossard and Dietram A. Scheufele, blog comments and the autocomplete suggestions provided by search engines (such as Google Instant results) may produce a psychological bias that alter the way people interpret and make […]

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]]> https://searchwilderness.com/bias-blogs-search/feed/ 6 1374 Learn About Social Media ROI from an Epic Twitter Debate https://searchwilderness.com/debate-value-of-like-zarrella-thebrandbuilder/ https://searchwilderness.com/debate-value-of-like-zarrella-thebrandbuilder/#comments Mon, 26 Nov 2012 19:42:40 +0000 http://searchwilderness.com/?p=1309 Below is a heated conversation that transpired between Dan Zarrella and Olivier Blanchard over an article written by Zarrella and published by the Harvard Business Review. Zarrella’s article, entitled “How to Calculate the Value of a Like” presents a formula for placing ROI value on a Facebook like. Blanchard claims the formula is too much […]

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