Paul Shapiro's Search Wilderness https://searchwilderness.com/ Technical SEO is Wild Mon, 09 Sep 2024 01:09:37 +0000 en-US hourly 1 https://i0.wp.com/searchwilderness.com/wp-content/uploads/2016/09/cropped-Paul-Shapiro-Headshot-1.jpg?fit=32%2C32&ssl=1 Paul Shapiro's Search Wilderness https://searchwilderness.com/ 32 32 71672626 Using diff to Diagnose SEO Issues: Leveraging Wayback Machine & The OpenAI API [Free Tool] https://searchwilderness.com/seodiff/ https://searchwilderness.com/seodiff/#comments Thu, 04 Jan 2024 02:06:10 +0000 https://searchwilderness.com/?p=4461 When figuring out if ranking drops result from a change on Google’s side or your own, it’s helpful to know if anything changed on the page that lost rankings. Sometimes, these changes aren’t well documented, especially if multiple stakeholders can edit pages. Or there may not be a changelog system that enables you to find […]

The post Using diff to Diagnose SEO Issues: Leveraging Wayback Machine & The OpenAI API [Free Tool] appeared first on Search Wilderness.

]]> https://searchwilderness.com/seodiff/feed/ 1 4461 Using ChatGPT’s Custom “GPTs” for SEO and Keyword Research https://searchwilderness.com/custom-chatgpt-for-seo/ https://searchwilderness.com/custom-chatgpt-for-seo/#comments Tue, 28 Nov 2023 05:46:13 +0000 https://searchwilderness.com/?p=4427 ChatGPT and generative AI has changed the way we do many things, and SEO is no exception. With OpenAI’s recent announcement, individuals and businesses now have the opportunity to create their own custom versions of ChatGPT, known as “GPTs”, through a user-friendly GPT builder. This customization allows for a more targeted application of AI, catering […]

The post Using ChatGPT’s Custom “GPTs” for SEO and Keyword Research appeared first on Search Wilderness.

]]> https://searchwilderness.com/custom-chatgpt-for-seo/feed/ 1 4427 Python Scripts from MozCon 2019 https://searchwilderness.com/mozcon-2019/ Tue, 16 Jul 2019 19:33:04 +0000 https://searchwilderness.com/?p=4395 I had the opportunity to present at MozCon this year. My presentation, on the topic of “redefining technical SEO” was littered with various Python scripts. In an attempt to keep them all in one place, I’ve embedded them into the following post. I will update this later with greater explanations about what each one does, […]

The post Python Scripts from MozCon 2019 appeared first on Search Wilderness.

]]> 4395 Automating VideoObject Schema for On-Site Video SEO with Python https://searchwilderness.com/automating-video-object-schema-with-python/ https://searchwilderness.com/automating-video-object-schema-with-python/#respond Tue, 16 Apr 2019 14:58:29 +0000 https://searchwilderness.com/?p=4371 In this day in age, you can’t find a modern SEO guide that doesn’t recommend using the schema as part of your overall search strategy, and for a good reason. Schema markup, which has been supported by all the major search engines (Google, Bing, Yahoo, DuckDuckGo, etc.) for the better half of seven years now, […]

The post Automating VideoObject Schema for On-Site Video SEO with Python appeared first on Search Wilderness.

]]> https://searchwilderness.com/automating-video-object-schema-with-python/feed/ 0 4371 How to tag your keywords 10X faster and beat your SEO competition on insights https://searchwilderness.com/keyword-tagging/ https://searchwilderness.com/keyword-tagging/#comments Wed, 06 Feb 2019 13:00:41 +0000 https://searchwilderness.com/?p=4330 Do you know the pain of tagging keywords? Maybe you delegate that task to the intern and try to forget it. Either way, keyword tagging can be a long and tiresome process. Before we get into how to hack the process, let’s address the question: “Why do we even need to tag our keywords?” The […]

The post How to tag your keywords 10X faster and beat your SEO competition on insights appeared first on Search Wilderness.

]]> https://searchwilderness.com/keyword-tagging/feed/ 12 4330 My Mammoth Guide to Conversion Rate Optimization https://searchwilderness.com/guide-to-cro/ https://searchwilderness.com/guide-to-cro/#comments Mon, 23 Oct 2017 12:00:28 +0000 https://searchwilderness.com/?p=4250 On a scale of digital marketing practices, conversion rate optimization (CRO) is the endpoint of web efficiency. CRO is the process of improving user experience in order to increase conversions. A practitioner of CRO analyses user behaviour to see where drop-offs occur, and creates hypotheses on how to remove roadblocks and change a website for […]

The post My Mammoth Guide to Conversion Rate Optimization appeared first on Search Wilderness.

]]> https://searchwilderness.com/guide-to-cro/feed/ 2 4250 Analysis of Link Building Outreach: What Signals Success? https://searchwilderness.com/analysis-of-link-building-outreach/ https://searchwilderness.com/analysis-of-link-building-outreach/#comments Fri, 07 Jul 2017 12:00:28 +0000 https://searchwilderness.com/?p=4188 Many marketers and SEOs cringe at the thought of link building due to how monotonous and labor intensive it can be. Not me though. Since it can be much harder and not everyone has the patience for it, it’s an excellent opportunity that some of us can capitalize on. I understand that some people still […]

The post Analysis of Link Building Outreach: What Signals Success? appeared first on Search Wilderness.

]]> https://searchwilderness.com/analysis-of-link-building-outreach/feed/ 14 4188 Implementing AMP Forms from Start to Finish with amp-form [Examples] https://searchwilderness.com/amp-forms/ https://searchwilderness.com/amp-forms/#comments Mon, 15 May 2017 23:03:26 +0000 https://searchwilderness.com/?p=4086 The introduction of the amp-form component to AMP suspended the need to use hacks and expanded its functionality allowing for a much more flexible experience. Lead capture, commenting, search capability, and other site features common to most web pages suddenly became much more achievable with AMP HTML. As with the rest of the AMP project, […]

The post Implementing AMP Forms from Start to Finish with amp-form [Examples] appeared first on Search Wilderness.

]]> https://searchwilderness.com/amp-forms/feed/ 25 4086 Calculate Keyword Growth Using Google Trends, Python, and the Slope Formula https://searchwilderness.com/google-trends-api-slope/ https://searchwilderness.com/google-trends-api-slope/#comments Wed, 11 May 2016 18:29:55 +0000 http://searchwilderness.com/?p=3950 During a presentation I gave at Distilled’s SearchLove Boston conference in early May, I advocated that people use the slope formula and Google Trends data to determine if interest keywords have grown over time or if they are slipping away into searcher oblivion. The only problem with this, is that unfortunately Google doesn’t provide an […]

The post Calculate Keyword Growth Using Google Trends, Python, and the Slope Formula appeared first on Search Wilderness.

]]> https://searchwilderness.com/google-trends-api-slope/feed/ 12 3950 Accelerated Mobile Pages (Google AMP) Hack to Add Lead Capture Forms https://searchwilderness.com/amp-forms-hack/ https://searchwilderness.com/amp-forms-hack/#comments Thu, 18 Feb 2016 17:55:43 +0000 http://searchwilderness.com/?p=3911 Update 5/15/2017: Refer to my new post about how to implement forms in AMP. I’ve been working a lot with Google’s Accelerated Mobile Pages (AMP) Project as of late. The platform has a lot of restriction and doesn’t permit things such as third-party JavaScript and html form tags (so, lead-capture forms aren’t supposed to be […]

The post Accelerated Mobile Pages (Google AMP) Hack to Add Lead Capture Forms appeared first on Search Wilderness.

]]> https://searchwilderness.com/amp-forms-hack/feed/ 10 3911