State of Infographics and SEO?
Infographics are an excellent part of a well-diversified content marketing arsenal, and although it should not be the sole reason for their creation, offer a great many SEO benefits to your website. In a 2012 interview with Eric Enge, Matt Cutts, Google’s head of webspam, went on foray about infographics:
“There are ways that infographics can be created and that represent an OK form of promotion […] I would not be surprised if at some point in the future we did not start to discount these infographic-type links to a degree. The link is often embedded in the infographic in a way that people don’t realize, vs. a true endorsement of your site.”
Needless to say, the interview made people second guess the SEO value of infographics. Matt Cutts’ statement however, isn’t all that bad and shouldn’t be perceived as an omen that spells the imminent demise of clever data visualization. It can also be interpreted as an affirmation that a correctly managed (non-spammy) infographic campaign will continue to be effective in the future, even if only with a slightly discounted link value. Continue reading