What is Bing It On?
Bing It On is a valiant marketing effort by Microsoft search engine Bing. The campaign claims that People Chose Bing Web Search Results Over Google Nearly 2 to 1 in Blind Comparison Tests and is fueled by BingItOn.com, a website where people could see for themselves in a blind comparison test (similar to the old Pepsi Challenge comparing Coca-Cola and Pepsi) which search results they prefer, Google’s or Bing’s. The website strips formatting of the SERPs (although it doesn’t do a great job of this as things like author pictures still appear for Google) so that users are unable to distinguish between which search engine is on the left or right. The user can search using a custom search term or use the search suggestions provided by Bing. Search engines switch sides randomly, and the user indicates which side’s results they prefer. They can also answer that it was a “draw” if they cannot choose a winner for that round.