Comments on: Parallels’ Content Marketing Strategy for Outranking Software Pirates

By: Patrick

Patrick — Mon, 15 Aug 2016 15:16:55 +0000

Utter Genius Paul! Great discovery! I was just chatting with a young lady about a similar strategy the other day at a software company. This is such a great twist on not only gettinvg over on pirates but capitalizing on these SERPs as well.

By: Paul Shapiro

Paul Shapiro — Fri, 03 Jul 2015 17:25:22 +0000

In reply to Adam. I think I indicated the ranking improvements in the March update, but yeah definitely. I'm big fan of what they did here :-)

By: Adam

Adam — Fri, 03 Jul 2015 17:07:13 +0000

Just wanted to quickly mention: do a search for parallels keygen, parallels key generator, etc. and you’ll see this Parallels KeyGenie page rank #1.

Pretty awesome work…

By: Paul Shapiro

Paul Shapiro — Wed, 18 Feb 2015 23:39:38 +0000

In reply to bhavya. Yeah, that would probably help a bit :-)

By: bhavya

bhavya — Sat, 14 Feb 2015 18:14:22 +0000

All they need to do is change the title and url needs to be /key-generator. Isn’t that a quick win?

By: Tom Blackshire

Tom Blackshire — Tue, 14 Oct 2014 13:38:35 +0000

Cool campaign idea, I hope it does well.

By: Dennis Seymour

Dennis Seymour — Sat, 11 Oct 2014 15:45:11 +0000

Wow, I’ve always been a VMware guy but that’s pretty awesome.

It might just work…no, it will probably work. Now, they have to invest in some other parasites when it does work lol.

The searchers will still look for torrents but if they get some converts, then it’s better than nothing 🙂

Great find Paul!

By: Peter Nikolow

Peter Nikolow — Sat, 11 Oct 2014 00:45:52 +0000

Parallels isn’t only for Mac virtualization company. They also have virtualizers in past for Windows and Linux but discontinued them. You also may used Plesk or Virtuozzo in webhosting. They are also part of Parallels.

Anyway – idea for hijacking SERP for searches as “keygen” is very clever!