Comments on: My Mammoth Guide to Conversion Rate Optimization https://searchwilderness.com/guide-to-cro/ Technical SEO is Wild Thu, 25 Oct 2018 20:51:51 +0000 hourly 1 By: Brett Elliott https://searchwilderness.com/guide-to-cro/#comment-38421 Thu, 25 Oct 2018 20:51:51 +0000 https://searchwilderness.com/?p=4250#comment-38421 Hey James, thanks for the guide. I found it to be insightful and really helpful. Keep up the great work!

]]> By: Patrick Coombe https://searchwilderness.com/guide-to-cro/#comment-18586 Wed, 08 Nov 2017 21:32:33 +0000 https://searchwilderness.com/?p=4250#comment-18586 hey Paul – awesome post! I’d like to comment and highlight one thing you mentioned:

“Guessing what can be improved, or following the crowd.”

these CRO specialists who review your site and say things like:

-change your BG to “blue”
-bold your font here, here and here
-make the logo biggarrrrrrr

are just wrong. experience means nothing to me when it comes with CRO…it is all about TESTING! for me the only thing that matters is testing multiple variations of a landing page, and picking the front runner, then making variations on that.

but thats just adveritsing 101, people have been doing that way before the web and there have always been folks that try and sell their CRO snakeoil 🙂

great post! Im doing a lot of hands on PPC lately more than usual so having to re-learn a lot of stuff!

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