Comments on: Learn About Social Media ROI from an Epic Twitter Debate

By: lisabuben290

lisabuben290 — Sat, 02 Feb 2013 12:23:03 +0000

What a great debate, fascinating to read through it and see how data was being used. And how data can be analyzed differently by people.

By: taracoomans

taracoomans — Wed, 05 Dec 2012 03:41:25 +0000

Thank you for putting this together. Without having read the piece or the model that Dan Zarrella put together, I’d say that it sounds like another equation that puts together data for data’s sake. We are inundated with data in social media, but attributing that data to results (sales) is an entirely different challenge. We have to be very clear about why we’re measuring certain metrics and what they actually mean to sales, which is what Oliver was getting at. You might not like his tone and I’ve been turned off by it in the past as well, but his points here are well made.

By: mikefixs

mikefixs — Fri, 30 Nov 2012 09:52:53 +0000

Thanks so much for pulling this together. Will be using this as an example in a future class since the content,and, yes, even the tone,
are great “reaching moments.” Thank you.

By: markfrisk

markfrisk — Fri, 30 Nov 2012 00:54:52 +0000

In reply to pshapiro.

@pshapiro I know he often uses this tone. It’s unappealing and it’s definitely not doing him any favors.

None of which is to take away from your job in capturing the debate. On that I say, Well done!

By: pshapiro

pshapiro — Fri, 30 Nov 2012 00:26:19 +0000

In reply to markfrisk. @markfrisk I agree, and not that it is an excuse, but Oliver often speaks in this sort of tone. It was not restricted to this conversation. I too would have liked the debate to have been more professional. Thanks for your opinion.

By: markfrisk

markfrisk — Fri, 30 Nov 2012 00:05:57 +0000

I’m sorry to say it, but I’m disappointed in the rudeness and tone of superiority displayed by one party in this debate. Neither side is without blame, but one was just over the top. I understand and appreciate the passion this topic instils, but the high dudgeon and comments bordering on personal insult only serve to obfuscate the points being made.

By: haroldgardner

haroldgardner — Thu, 29 Nov 2012 10:24:27 +0000

Lacking clear, transparent, and transferable metrics is a key reason holding many folks back from the big investment in SoMe that hey should be making.

By: katigrega

katigrega — Wed, 28 Nov 2012 19:40:04 +0000

I would side with Olivier on this one. I think it cannot be argued that no marketing measuring tool is perfect, the question is how accurate they are. The @brandbuilder method seems pretty accurate to me, it does what it aims to do – it can track the efficiency of each channel used so the ad budget could be optimalized. It’s clever and it’s simple. I don’t really see what Dan’s convoluted formula is good for even if it actually worked, and I don’t think it does. Olivier’s blog post (http://thebrandbuilder.wordpress.com/2012/11/27/how-not-to-measure-the-value-of-a-like/) explains very well why.

By: belllindsay

belllindsay — Tue, 27 Nov 2012 19:48:49 +0000

In reply to pshapiro. @pshapiro I have also bookmarked this page. Needless to say.

By: belllindsay

belllindsay — Tue, 27 Nov 2012 19:41:01 +0000

In reply to pshapiro. @pshapiro Oh, I've been all over the post since yesterday. LOL Gold, Jerry, gold!! Thanks for linking to Olivier's update. :D