Using Facial Recognition Technology to Segment Your Email List

My email list is…

75.57% Male
24.43% Female
15.27% Ages 16-20
37.40% Ages 21-30
31.30% Ages 31-40
9.16% Ages 41-50
5.34% Ages 51-60
1.53% Ages 61+

I determined this using a picture of your face.

Email Marketing Disaster: Boloco Burritos in a PR Storm

Boloco, a Boston-based burrito chain, recently received some negative attention from their weather-based email marketing campaigns. Boloco utilized their subscriber base to alert customers that the store was open during recent 2012-2013 storms.

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