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Email

There is one post filed in Email.

Email Marketing Disaster: Boloco Burritos in a PR Storm

Boloco, a Boston-based burrito chain, recently received some negative attention from their weather-based email marketing campaigns. Boloco utilized their subscriber base to alert customers that the store was open during recent 2012-2013 storms.

Boloco's Hurrican Sandy Email Subject Continue reading →

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in Email, Public Relations | February 15, 2013 | 9 Comments

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