ChatGPT and generative AI has changed the way we do many things, and SEO is no exception.
With OpenAI’s recent announcement, individuals and businesses now have the opportunity to create their own custom versions of ChatGPT, known as “GPTs”, through a user-friendly GPT builder.
This customization allows for a more targeted application of AI, catering to specific needs and preferences, permitting the inclusion of PDFs and other knowledge stores to create a RAG-like experience.
And with the inclusion of “Actions” within these GPTs, we can augment the output of them to be even more useful for SEO purposes—including real data without the need for a custom langchain Python application, and avoiding hallucinated data in the output (previously a real flaw with using ChatGPT for SEO purposes).