I share content created by other people and do not exclusively self-promote.
Social media is the main marketing channel that I use for personal branding. I frequently share content written by my competitors, content created by friends and acquaintances, content that I find interesting (but written by strangers), and sometimes, content that isn’t at all interesting to myself, but that I feel may be of interest to my audience.
There are plenty of reasons why one should share work that is not their own. It’s an easy way to foster online relationships, create a valuable experience for your audience, improve your visibility (by increasing your appearance in people’s social network feeds), and create a very human-image of yourself. It’s an image of a person that is a reliable source of information and an expert in his field- he is sharing all relevant information, not just items he created. This is how one can continue to earn trust and credibility.
Insight on how to explain SEO to everyone, including your Mom.
SEO is often misunderstood, and I have found that its definition varies dramatically from practitioner-to-practitioner. So, what is SEO?
I asked some experts (primarily via our /r/BigSEO AMAs) how they define SEO and how they would explain it to various people; specifically, I asked the following questions:
- How do you personally define SEO?
- How do you define SEO to your colleagues?
- How do you define SEO to the C-Suite?
- How do you define SEO to your mom?
This is a satire of the type of responses you sometimes hear from clients when working at an agency, and is a collaboration of some awesome people on Reddit, who request to remain anonymous. The views expressed in this post absolutely do not reflect a particular agency or client.
Hi, we’re about to launch your campaign. We just have a quick question for you. What time is it on your office wall clock?
Over at the Content Marketing Institute blog, I examine the idea of using your employees as an untapped marketing resource to aid in SEO and Content Marketing by devising a system where they help contribute to link building and content creation efforts. It’s all about incentive. Read about it here.
Working in New York City comes with its fair share of encounters with its homeless population. During my evening commute I am confronted with several “regulars” who target certain hotspots, begging for money from the wealthy businessmen or unwitting tourist. These are the experienced homeless; they solicit money with both skill and strategy.
Could this homeless man run a website better than you?
Twitter recently introduced the ability to use line breaks in tweets, viewable in both the mobile app and web interface, but not supported when embedded in a website. Each line break in a tweet constitutes one of the 140-characters, the limit allotted for a message on the social network.
Boloco, a Boston-based burrito chain, recently received some negative attention from their weather-based email marketing campaigns. Boloco utilized their subscriber base to alert customers that the store was open during recent 2012-2013 storms.