Hacking Your Blog to Help with Your Job Search

how to hack your job search with your website and a line of code

An old friend of mine, a prolific blogger, recently embarked on search for a new job.

He was sending his resume a long to a handful of places and it was important to him that he be able to track which of them clicked through to his blog URL from his resume.

It would act as an early indicator for a successful job application, as once they saw his blog, they’d want him for sure! (He’s now gainfully employed by the way).

His idea–create a unique landing page for each resume he sent along. Decent idea, but not terribly original. A lot of people do this.

This is what I suggested he do instead: Continue reading

Get Back Some of That (Not Provided) Keyword Data with a Survey

When Google made the transition to 100% secure search, everyone lost their organic keyword data.

(I’m sure you’ve heard this story before. I’ll stop there.)

It hasn’t impacted me all that much, at least in the sense that I’m still able to grow my clients’ visibility through organic search just fine.

Still, the data was kind of nice to have, and I’d take it back in a heart beat if it were ever to be relinquished.

In marketing, sometimes you need only ask… Continue reading

Parallels’ Content Marketing Strategy for Outranking Software Pirates

The software company Parallels, makers of awesome virtual machine software for your Mac, had a problem:

Thousands upon thousands of searches are being made by people trying to pirate their software, using a myriad of variations of “parallels key generator” and “parallels product key”.

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So, Their SEO team devised a solution… Continue reading