in Search Engine Optimization, Social Media

How to Integrate SEO and Social Media Marketing

social media and seo

I’ve been busy blogging away over on Marketing Land about ways to integrate SEO and Social Media practices for mutual benefit.

The first piece, How to Leverage Social Media for SEO: Link Building, covers the integrating SEO and Social Media via link building. Check it out to learn how Google+, Twitter, YouTube, and Facbook (via Ads) can be utilized as effective tools in your link building arsenal.

The second piece, Creating Synergy Between Social Media And Search, moves away from the subject of link building and explores way that Social Media can aid a number of other SEO and PPC activities (as well as one way that Search can help Social).

Obviously, I will be continuing to write actively on Search Wilderness, but if you’re looking for even more goodies, you can also check out my monthly Marketing Land column here (Paul’s Marketing Land Author Page: Subscribe via RSS).

Update: I’m moving my column to Search Engine Land. My monthly column can be found here. Subscribe via RSS, here.

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