Using Google+ for Link Building and Outreach

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I’d like to direct my readers’ attention to a recent of post of mine published on Search Engine Journal, detailing the benefits of using Google+ as platform for conducting outreach and building links.

The post can be found at this link:
The Definitive Guide to Using Google+ for Building Links & Outreach



Post Summary (Full Post)

  • Circles are useful for organization purposes.
  • Leveraging Google+ as a Link Building & Outreach Engine

  • You can contact people right within Google+, tapping into influencers and accelerators.
  • Leveraging Google+ as a Link Building & Outreach Engine

  • Learn about the methodologies I have used to build links using Google+, including finding influencers and finding prospects.
  • Leveraging Google+ as a Link Building & Outreach Engine

  • Like other social networks, social shares can build latent backlinks.
  • Leveraging Google+ as a Link Building & Outreach Engine

  • Google+ profiles have PageRank, and shared links pass PageRank. You can acquire backlinks from user’s website as well as their Google+ profile and both will help with your site’s rankings.
  • Leveraging Google+ as a Link Building & Outreach Engine

I’d love to hear about your thoughts and experiences with using Google+ to build links or conduct outreach. Feel free to comment on the SEJ post or below.

About Paul Shapiro

Paul Shapiro is a search marketer that loves to take both a technical and creative approach to SEO. Currently an Organic Search Director for Catalyst in Boston, Paul likes to dabble in other areas digital marketing, especially social media. He is an amateur programmer and is very fond of horror movies.

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Comments

  1. Guy Kawasaki (and Py Guy) approve!

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