What Makes LinkedIn Publishing Posts Tick

I did a recent analysis of 3,000 of the most successful LinkedIn Publisher posts to to try and how you can make the most of the new(ish) platgform.

Check out my latest post on Noah Kagan’s blog, OkDork:

We Analyzed the 3,000 Most Successful LinkedIn Publishing Posts

I’m thinking of releasing more data about this on Search Wilderness (I have a ton more). So, be on the lookout for that.

Google+ Interactive Posts Plugin for WordPress

This Google+ Interactive Posts Plugin offers the opportunity to easily create interactive posts from within the WordPress “Posts” admin page, better enabling engagement for the content you push through the Google+ social platform.

How so?

It’s simple. Google+ added Interactive Posts to its social-media arsenal months ago, allowing for all of those interesting and enlightening posts shared through Google+ to now have a formal call to action embedded within each post. Continue reading

Learn About Social Media ROI from an Epic Twitter Debate

Below is a heated conversation that transpired between Dan Zarrella and Olivier Blanchard over an article written by Zarrella and published by the Harvard Business Review. Zarrella’s article, entitled “How to Calculate the Value of a Like” presents a formula for placing ROI value on a Facebook like. Blanchard claims the formula is too much an approximation and is not very useful. Blanchard explains gives an example how he to attribute ROI to a social media campaign, but Zarrella is concerned about data leakage. Both Blanchard and Zarrella are brilliant minds in the social media industry, but can’t seem to agree on this topic. I recommend reading this discussion, as one can learn a great deal about assessing the ROI of a social media campaign in the process.

See the Twitter debate bellow (presented with Storify):
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