How to Integrate SEO and Social Media Marketing

social media and seo

I’ve been busy blogging away over on Marketing Land about ways to integrate SEO and Social Media practices for mutual benefit.

The first piece, How to Leverage Social Media for SEO: Link Building, covers the integrating SEO and Social Media via link building. Check it out to learn how Google+, Twitter, YouTube, and Facbook (via Ads) can be utilized as effective tools in your link building arsenal.

The second piece, Creating Synergy Between Social Media And Search, moves away from the subject of link building and explores way that Social Media can aid a number of other SEO and PPC activities (as well as one way that Search can help Social).

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Automatically Download Google Search Analytics Data Every Month [Updated for New API]

Google Webmaster Tools (recently renamed Google Search Console) is a treasure trove of data, especially useful keyword information.

Unfortunately, it isn’t stored for a long enough period to be useful for any trending.

If you want to get more use out of Google Webmaster Tools data, it is necessary to store it in a database, which may be challenging for some without a developer background.

I’ve been storing GWMT data ever since (not provided) came into full swing, and I recommend everyone do so as well.

Here is the Python script I have been using to download this data on a monthly basis…

Note: This script has been updated to use the new Search Analytics API.
Click here to jump to the new script.

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Semantic Keyword Research with KNIME and Social Media Data Mining – #BrightonSEO 2015

I had the opportunity to travel to the UK in April and speak at BrightonSEO, an SEO conference I’ve always admired from afar in the United States.

Needless to say, it was an incredible experience. I return from England having connected with many of my European SEO brethren, a liking of beans for breakfast, and with the word “garbage” stricken from my vocabulary and replaced with “rubbish”.

For those of you who did not make it out to see my presentation, or for those who attended and yearned for greater detail, I present to you this recap of my presentation…

Jump to…

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