Hey guys, this post is written by a friend who wishes to remain anonymous against my advice to publish under his own name.
I accidentally discovered something once.
There’s no better place than a car dealership if you’re feeling a bit down about yourself.
How do you deal with a breakup? A few years ago, I’d just broken up with my girlfriend and was feeling pretty shitty about myself. In between my thoughts of self pity, I decided to buy myself a car – and that’s when I made the discovery.
The dealership was nearby and I was warmly welcomed. The salesman shook my hand, offered me coffee, asked me questions about myself and for some reason, everything I said seemed to be incredibly interesting or hilarious to him.
This is a satire of the type of responses you sometimes hear from clients when working at an agency, and is a collaboration of some awesome people on Reddit, who request to remain anonymous. The views expressed in this post absolutely do not reflect a particular agency or client.
Hi, we’re about to launch your campaign. We just have a quick question for you. What time is it on your office wall clock?
Over at the Content Marketing Institute blog, I examine the idea of using your employees as an untapped marketing resource to aid in SEO and Content Marketing by devising a system where they help contribute to link building and content creation efforts. It’s all about incentive. Read about it here.
I share content created by other people and do not exclusively self-promote.
Social media is the main marketing channel that I use for personal branding. I frequently share content written by my competitors, content created by friends and acquaintances, content that I find interesting (but written by strangers), and sometimes, content that isn’t at all interesting to myself, but that I feel may be of interest to my audience.
There are plenty of reasons why one should share work that is not their own. It’s an easy way to foster online relationships, create a valuable experience for your audience, improve your visibility (by increasing your appearance in people’s social network feeds), and create a very human-image of yourself. It’s an image of a person that is a reliable source of information and an expert in his field- he is sharing all relevant information, not just items he created. This is how one can continue to earn trust and credibility.
If you’re an SEO, you might walk right by a nofollow linking opportunity as if you were the Googlebot yourself. Hold up! Have you forgotten the fundamental value of a link? A link is more than a ranking factor; It can be good exposure, a traffic source, and something valuable even if it doesn’t pass PageRank.
Most social networking site links are nofollow, but I’d doubt you would scoff at the thought of your content being shared by an authoritative user on Twitter or Facebook. Why? Because you know that a tweet from Robert Scoble endorsing your startup will drive traffic to your site, will bring in revenue, will put you in front of your target audience, and that you may pick up some regular followed links as a result.
I recently encountered a viral image created by Japanese Twitter user, @taki_bump. The image, when viewed inline within the Twitter stream, shows a white background with the image of man looking into a telescope. Upon clicking to view the full image, the background changes revealing a starry sky into which the man is gazing. I thought it was really cool, but couldn’t help but think about how this technique could be extended beyond art and used for marketing purposes.
It is no surprise that the SEO industry often relies on tools intended for our paid search brethren, especially when it comes to keyword research. One particular paid search tool that can assist with SEO keyword research is Bing Ads Intelligence (BAI). Although it less well known than its Google counterpart, The Google Keyword Planner, Bing Ads Intelligence (BAI) provides an excellent toolset for keyword research right within Excel. [...]
Google specifies three scenarios for which rel=”alternate” hreflang=”x” is recommended:
You translate only the template of your page, such as the navigation and footer, and keep the main content in a single language. This is common on pages that feature user-generated content, like a forum post.
Your pages have broadly similar content within a single language, but the content has small regional variations. For example, you might have English-language content targeted at readers in the US, GB, and Ireland.
Your site content is fully translated. For example, you have both German and English versions of each page.
Similarly, there are three means for which hreflang can be implemented. It can be tagged with the
element within the
section of each page, expressed through the http header for non-html files, or within your XML sitemap. There is an obvious advantage to applying it within an xml sitemap for enterprise level sites, like the ones I tend to work on. Typically, it is much easier to get an updated xml sitemap uploaded than to apply new tagging to a myriad of pages. However, even when applied within an XML sitemap, it can a be tedious process for large websites. I created a quick python script to help make that process a little bit easier.
This is script is designed for a website where the alternate language site has an equal number of pages to the primary language. For example, there are the same number of pages for en-uk and en-ca as there are for en-us. [...]