Use Your Employees as a Network of Link Builders and Content Marketers

Over at the Content Marketing Institute blog, I examine the idea of using your employees as an untapped marketing resource to aid in SEO and Content Marketing by devising a system where they help contribute to link building and content creation efforts. It’s all about incentive. Read about it here.

Sharing Other Peoples Content and Simultaneously Promoting Your Own

I share content created by other people and do not exclusively self-promote.

Social media is the main marketing channel that I use for personal branding. I frequently share content written by my competitors, content created by friends and acquaintances, content that I find interesting (but written by strangers), and sometimes, content that isn’t at all interesting to myself, but that I feel may be of interest to my audience.

There are plenty of reasons why one should share work that is not their own. It’s an easy way to foster online relationships, create a valuable experience for your audience, improve your visibility (by increasing your appearance in people’s social network feeds), and create a very human-image of yourself. It’s an image of a person that is a reliable source of information and an expert in his field- he is sharing all relevant information, not just items he created. This is how one can continue to earn trust and credibility.

Sharing Other Peoples Content and Simultaneously Promoting Your Own
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No Follow Links Have Great Value!

If you’re an SEO, you might walk right by a nofollow linking opportunity as if you were the Googlebot yourself. Hold up! Have you forgotten the fundamental value of a link? A link is more than a ranking factor; It can be good exposure, a traffic source, and something valuable even if it doesn’t pass PageRank.

Most social networking site links are nofollow, but I’d doubt you would scoff at the thought of your content being shared by an authoritative user on Twitter or Facebook. Why? Because you know that a tweet from Robert Scoble endorsing your startup will drive traffic to your site, will bring in revenue, will put you in front of your target audience, and that you may pick up some regular followed links as a result.

Building Do Follow Links with High Quality NoFollow Links [Read more...]

Twitter Hack: Using Rollover Images in Ads

I recently encountered a viral image created by Japanese Twitter user, @taki_bump. The image, when viewed inline within the Twitter stream, shows a white background with the image of man looking into a telescope. Upon clicking to view the full image, the background changes revealing a starry sky into which the man is gazing. I thought it was really cool, but couldn’t help but think about how this technique could be extended beyond art and used for marketing purposes.
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Using Bing Ads Intelligence for Easy SEO Keyword Research

Using Bing Ads Intelligence to Turbocharge Your SEO Keyword Research

It is no surprise that the SEO industry often relies on tools intended for our paid search brethren, especially when it comes to keyword research. One particular paid search tool that can assist with SEO keyword research is Bing Ads Intelligence (BAI). Although it less well known than its Google counterpart, The Google Keyword Planner, Bing Ads Intelligence (BAI) provides an excellent toolset for keyword research right within Excel.
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Creating an HREFLANG XML Sitemap With Python

Google specifies three scenarios for which rel=”alternate” hreflang=”x” is recommended:

  1. You translate only the template of your page, such as the navigation and footer, and keep the main content in a single language. This is common on pages that feature user-generated content, like a forum post.
  2. Your pages have broadly similar content within a single language, but the content has small regional variations. For example, you might have English-language content targeted at readers in the US, GB, and Ireland.
  3. Your site content is fully translated. For example, you have both German and English versions of each page.

via Google Webmaster Tools Help

Similarly, there are three means for which hreflang can be implemented. It can be tagged with the element within the section of each page, expressed through the http header for non-html files, or within your XML sitemap. There is an obvious advantage to applying it within an xml sitemap for enterprise level sites, like the ones I tend to work on. Typically, it is much easier to get an updated xml sitemap uploaded than to apply new tagging to a myriad of pages. However, even when applied within an XML sitemap, it can a be tedious process for large websites. I created a quick python script to help make that process a little bit easier.

Python Script for Creating an XML Sitemap with rel=alternate hreflang=x

This is script is designed for a website where the alternate language site has an equal number of pages to the primary language. For example, there are the same number of pages for en-uk and en-ca as there are for en-us.
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Leveraging Google+ for Outreach

I’d like to direct my readers’ attention to a recent of post of mine published on Search Engine Journal, detailing the benefits of using Google+ as platform for conducting outreach and building links.

The post can be found at this link:
The Definitive Guide to Using Google+ for Building Links & Outreach


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