Hey guys, this post is written by a friend who wishes to remain anonymous against my advice to publish under his own name.
I accidentally discovered something once.
There’s no better place than a car dealership if you’re feeling a bit down about yourself.
How do you deal with a breakup? A few years ago, I’d just broken up with my girlfriend and was feeling pretty shitty about myself. In between my thoughts of self pity, I decided to buy myself a car – and that’s when I made the discovery.
The dealership was nearby and I was warmly welcomed. The salesman shook my hand, offered me coffee, asked me questions about myself and for some reason, everything I said seemed to be incredibly interesting or hilarious to him.
This is a satire of the type of responses you sometimes hear from clients when working at an agency, and is a collaboration of some awesome people on Reddit, who request to remain anonymous. The views expressed in this post absolutely do not reflect a particular agency or client.
Hi, we’re about to launch your campaign. We just have a quick question for you. What time is it on your office wall clock?
Over at the Content Marketing Institute blog, I examine the idea of using your employees as an untapped marketing resource to aid in SEO and Content Marketing by devising a system where they help contribute to link building and content creation efforts. It’s all about incentive. Read about it here.
I share content created by other people and do not exclusively self-promote.
Social media is the main marketing channel that I use for personal branding. I frequently share content written by my competitors, content created by friends and acquaintances, content that I find interesting (but written by strangers), and sometimes, content that isn’t at all interesting to myself, but that I feel may be of interest to my audience.
There are plenty of reasons why one should share work that is not their own. It’s an easy way to foster online relationships, create a valuable experience for your audience, improve your visibility (by increasing your appearance in people’s social network feeds), and create a very human-image of yourself. It’s an image of a person that is a reliable source of information and an expert in his field- he is sharing all relevant information, not just items he created. This is how one can continue to earn trust and credibility.