Google’s Structured Data Testing Tool is a pretty awesome resource for auditing any sort of Schema.org markup or other structured data formats, but if you need to audit multiple URLs, you’re out of luck.
During a presentation I gave at Distilled’s SearchLove Boston conference in early May, I advocated that people use the slope formula and Google Trends data to determine if interest keywords have grown over time or if they are slipping away into searcher oblivion.
The only problem with this, is that unfortunately Google doesn’t provide an official API for Google Trends, so we need some Python wizardry to do this in bulk.
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Whilst chatting in our office last week, reminiscing of ye old SEO tactics such as article spinning, automated backlink tools, etc, we started talking about article spinning and how it might have some legitimate value in certain use cases.
But first, let’s just one thing straight: In no way do I / we condone the use of article spinning for the purpose of blog posts, news articles or anything in between. There is a time and a place for everything, and spinning an entire article to get a unique version just isn’t something I’d recommend. On the other hand their are a few uses that I think we could re-examine such as:
- eCommerce descriptions
- photo gallery descriptions
- meta descriptions, in some cases
- and a few more
I’ve been busy blogging away over on Marketing Land about ways to integrate SEO and Social Media practices for mutual benefit.
The first piece, How to Leverage Social Media for SEO: Link Building, covers the integrating SEO and Social Media via link building. Check it out to learn how Google+, Twitter, YouTube, and Facbook (via Ads) can be utilized as effective tools in your link building arsenal.
The second piece, Creating Synergy Between Social Media And Search, moves away from the subject of link building and explores way that Social Media can aid a number of other SEO and PPC activities (as well as one way that Search can help Social).
- Part 1: How to Leverage Social Media for SEO: Link Building
- Part 2: Creating Synergy Between Social Media And Search
Google Webmaster Tools (recently renamed Google Search Console) is a treasure trove of data, especially useful keyword information.
Unfortunately, it isn’t stored for a long enough period to be useful for any trending.
If you want to get more use out of Google Webmaster Tools data, it is necessary to store it in a database, which may be challenging for some without a developer background.
I’ve been storing GWMT data ever since (not provided) came into full swing, and I recommend everyone do so as well.
Here is the Python script I have been using to download this data on a monthly basis…
Note: This script has been updated to use the new Search Analytics API.
Click here to jump to the new script.
I had the opportunity to travel to the UK in April and speak at BrightonSEO, an SEO conference I’ve always admired from afar in the United States.
Needless to say, it was an incredible experience. I return from England having connected with many of my European SEO brethren, a liking of beans for breakfast, and with the word “garbage” stricken from my vocabulary and replaced with “rubbish”.
For those of you who did not make it out to see my presentation, or for those who attended and yearned for greater detail, I present to you this recap of my presentation…
- Part 1 – A Quick Semantic Search Background (Slides 1-18)
- Part 2 – The Technical Part: Actually Doing Semantic Keyword Research – KNIME Tutorial (Slides 19-50)