Why Being a “Guru” at Startup Event Is Like Being the Pretty Girl at a Bar

Hey guys, this post is written by a friend who wishes to remain anonymous against my advice to publish under his own name.

I accidentally discovered something once.

There’s no better place than a car dealership if you’re feeling a bit down about yourself.

How do you deal with a breakup? A few years ago, I’d just broken up with my girlfriend and was feeling pretty shitty about myself. In between my thoughts of self pity, I decided to buy myself a car – and that’s when I made the discovery.

The dealership was nearby and I was warmly welcomed. The salesman shook my hand, offered me coffee, asked me questions about myself and for some reason, everything I said seemed to be incredibly interesting or hilarious to him.

I felt like a pretty girl at a bar.


What Is SEO and How Do We Define It? Expert Opinions.

Insight on how to explain SEO to everyone, including your Mom.

SEO is often misunderstood, and I have found that its definition varies dramatically from practitioner-to-practitioner. So, what is SEO?

I asked some experts (primarily via our /r/BigSEO AMAs) how they define SEO and how they would explain it to various people; specifically, I asked the following questions:

  1. How do you personally define SEO?
  2. How do you define SEO to your colleagues?
  3. How do you define SEO to the C-Suite?
  4. How do you define SEO to your mom?


The 44 Nightmare Responses Your Agency Will Get When You Ask a Simple Question… (A Satire)

This is a satire of the type of responses you sometimes hear from clients when working at an agency, and is a collaboration of some awesome people on Reddit, who request to remain anonymous. The views expressed in this post absolutely do not reflect a particular agency or client.


Hi, we’re about to launch your campaign. We just have a quick question for you. What time is it on your office wall clock?


Named One of the “the 58 SEO Authorities on Twitter You Need to Follow”

I was very pleased to be included among the list of “The 58 SEO Authorities on Twitter You Need to Follow”, recently in a post written by Brian Dean (@backlinko) and Kevin Raposo. It is very flattering to be included among many people in the industry that I have long respected, and some that I have gotten to know personally. I definitely recommend you check out the list and follow these guys.

Check out the list here.

I accept the ego-bait with open arms.

Use Your Employees as a Network of Link Builders and Content Marketers

Over at the Content Marketing Institute blog, I examine the idea of using your employees as an untapped marketing resource to aid in SEO and Content Marketing by devising a system where they help contribute to link building and content creation efforts. It’s all about incentive. Read about it here.